Oiselle Running Team
Since day one, Oiselle has been inspired by women who toe the line. Who not only love to run, but who also love to get after it at the races…experiencing both the high fives and hard knocks that come with putting it all out there. That, plus the big, beautiful sisterhood. In which our ups and downs are not a solitary sum, but rather a common bond…that keeps us upright and moving forward. It was a very small leap from these core ideas to the notion of starting a Oiselle Team. Running apparel…plus women who love to run…well y’all know that’s an easy equation. Plus, we needed you. We needed help creating awareness about our brand. True to start-up form, we were rich in mojo but flat out strapped in our spending.
It has been almost a year since I stepped away from my position as team manager at Oiselle to coach again at the high school level. After a recent run with Sally, and a walk with Lesko, I found myself drawing many parallels in my mind to working with the two different communities of athletes: the highest level in our sport, and for a majority on my team; the beginning level of runner